PREV StoryWe Will Rise...Might As Well Shine
One Millionth Bamboo Seedling Planted in Bali
August 11, 2017
This month, John Hardy celebrated the planting of our one millionth bamboo seedling in Bali, a milestone that coincides with the 10th anniversary of our “Wear Bamboo, Plant Bamboo” initiative.
On, Friday, August 4, John Hardy CEO Robert Hanson planted the one millionth seedling on the grounds of the brand’s workshop and design studio, situated just outside of the Ubud creative hub.
John Hardy has always been devoted to building and sustaining our natural connection to the environment and to each other.
The significance of Bali’s lush bamboo forests have been a constant inspiration, both in the designs of our Bamboo collection as well as our commitment to preserving this adaptable—and beautiful—natural resource. We plant bamboo to offset our company’s carbon emissions and, since 2007, the “Wear Bamboo, Plant Bamboo” program sows a new seedling for every $200 sold from the collection. The process culminates with an exclusive engraving on each piece, noting the number of seedlings planted. Often called nature’s gift, bamboo represents harmony. With this collection, we give back to nature and promote sustainability in our own one-of-a-kind way.
John Hardy’s planting efforts help purify the air and water, and provide local families with seedlings and training in sustainable cultivation.
At the planting, CEO Robert Hanson reminded all who were present of the company’s commitment to the environment. “From the materials used in our pieces to the construction and operation of our workshop in Bali, sustainability is woven into every aspect of our brand,” he said. “Our ‘Wear Bamboo, Plant Bamboo’ program is an important part of this mission. In only 10 years, we are honored to have planted enough bamboo seedlings to cover New York City’s Central Park six times over.”